With the AMERICAN FILM MARKET (AFM) right around the corner (November 1st-8th), here are 8 tips to help first timers get ready for this major networking event:
- PREPARE: a little bit of preparation can go a long way. Don’t think that by just being there you will get results. Make the most of your AFM by not simply attending the marketing but in-depth-preparing your market attendance.
- MEETINGS: set up your meetings beforehand. Define your strategy to reach out to key people and have a clear goal as far as meetings are concerned.
- RESEARCH: Do your research. Before your meetings, do your research on the company and make sure that your project is in alignment with their business / distribution strategy.
- NETWORKING: Have a great business card! They are not overrated. AFM is a networking event. So be prepared to give out your business card. So many are exchanged and most of time, you will be asked for a business card to shorten the conversation. So, don’t go for conventional and make that business card a keeper.
- SOCIAL MEDIA: Have a social media strategy in place. There are a lot of meetings and a lot of people navigating on their phone. Have content and social media events ready for your followers.
- 1ST IMPRESSION: First impression is key. Be aware of what the first impression is about your film or your company. You only have One chance to make a first impression. Don’t show a boring looking sales sheet or presentation and expect a follow up call. Don’t think that you’ll do better next time. Do the best you can with the resources you have now!
- PITCH: Prepare your elevator pitch. You never know who you will run into and who you might be able to pitch your project to or introduce yourself to. In just a split second you may be taken off guard if you are not prepared with a great elevator pitch.
- FUN: Be Fun! Create a buzz. Easier said than done… Just start by showing your passion. Only those who don’t try, don’t achieve. Dare doing stuff out of the box.
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